How to market a dating website
While these might not be the most obvious sources of content marketing inspiration, their examples can be applied to various industries — not just in the world of love.
In fact, some dating sites have the best content marketing around.
If you plan to start a website in the online dating business, you do not have to be an expert in programming or search engine optimization and promotion.
What you can do is simply purchase a ready dating script for the selected niche: Christian, local, LGBT, and so on, and start promoting it.
In turn, by early 2008, Ok Cupid had doubled its monthly users to about two million, with 550,000 active daters.
Theresia Gouw Ranzetta, a general partner at Accel Partners, advised Ok Cupid to view Crazy Blind Date as a potential new business model, not just a PR stunt.Jason Del Rey was a senior reporter covering technology, branding, and company culture for Inc. Before joining Inc., his work appeared in Newsday, The (Newark) Star-Ledger, and the Staten Island Advance, and on In early 2007, Sam Yagan was convinced that Ok Cupid.com, the free dating site he and a partner founded in 2004, wasn't getting enough traffic.The company didn't want to fork over the cash for a large ad campaign, but after a guerrilla marketing stunt flopped, Yagan and his team decided to try something completely different.At first, Crazy Blind Date created virtually no buzz.But after it launched in New York City, Boston, and San Francisco, the site began to garner attention from the press.